Get found
Digital Marketing & Advertising
Get found by the people already searching for what you do.
Who it's for
Local businesses, nonprofits and creators who need to be found by the people already searching, and want to see what the spend produced.
Scope
What this includes
- Google Ads & PPC management
- Social media marketing
- Email marketing campaigns
- SEO & local search
- Yelp Authorized Partner services
- Content marketing & blogging
- TECOBI Dealer Growth Partner
What you get
Found by the people already looking for you
Most local marketing money goes on being seen by people who were never going to buy. The work that pays is narrower and duller: being findable when somebody in your area searches for exactly what you do, and being credible when they arrive.
We run the ads, the listings and the search work, and we report on what it produced rather than on impressions.
This suits you if
- You are invisible in local search
- You are spending on ads with no clear return
- Your Google Business Profile is stale
- Competitors outrank you for your own services
How it works
Find out, fix, run, report
Marketing that starts with spending is marketing you cannot evaluate.
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Audit and baseline
Where you actually rank, what you are spending, what is converting, and what your competitors are doing. You get the numbers before anybody asks for a budget.
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Foundations
Listings, Google Business Profile, tracking and the pages that need to exist before traffic is worth sending anywhere.
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Campaigns
Search, social and email, sized to what the numbers support rather than to a package.
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Reporting
What it cost, what it produced, and what we are changing next. In plain language, monthly.
Channels
What we run
Search and local SEO
Keyword research for your industry and area, on-page fixes to titles, descriptions and alt text, your Google Business Profile, local listings and citations, and content that earns links.
Google Ads
Search and Display campaigns, retargeting for people who visited and did not get in touch, and A/B tests, so changes are decided by results. Ad creative can come from our own photo and video team.
Social media
Graphics, short video and captions made for each platform, scheduled across Instagram, Facebook, TikTok, LinkedIn and X, with comments and messages answered. All of it consistent with your brand.
Newsletters, plus automated sequences such as a welcome series, promotions and event reminders, sent to the part of your list they are meant for.
Content
Blog posts written for your industry, press releases, and website copy written to be found as well as read, on a site built to convert.
Dealerships
For car dealerships we are a TECOBI Dealer Growth Partner, alongside the search and ad work above.
Deliverables
What you get
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A written baseline
Rankings, spend and conversion as they are today, so improvement is measurable rather than asserted.
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Local search set up properly
Profile, listings and citations consistent everywhere they are checked.
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Campaigns you can audit
Accounts in your name, so you keep the history and the data if we part ways.
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Conversion tracking
So "it is working" is a number rather than a feeling.
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Monthly reporting
Written for an owner, not for another marketer.
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Yelp partner services
As an Authorized Partner, where that is the right channel for you.
FAQ
Questions we get asked
How much should we spend?
Less than you think, until the tracking is right. Spending into a site that does not convert or a profile that is wrong is how budgets get wasted, so the first month is usually foundations.
After that, the number follows what the data supports.
Do we own the ad accounts?
Yes, always. They are set up in your name. If you leave, you take the account, the history and the audience with you — an agency holding those hostage is a bad sign.
Do you guarantee rankings?
No, and be careful of anyone who does. Nobody controls Google's index. We will tell you what we expect to move, roughly when, and what it depends on.
Can you run our social media day to day?
Yes. We create the content, schedule it, answer comments and messages, and report what it did. If posting every day would not move anything for your business, we will say so and post less, better.
What does the monthly report include?
What it cost, what it produced (calls, form leads, bookings and sales, wherever they can be tracked) and what we are changing next. Written for an owner, in plain language.
Also from us
Other services
Website Development & Hosting
Modern, secure, fast websites built and maintained by the team that hosts them.
Branding & Creative Design
A brand that looks the same everywhere and sounds like you.
Photo & Video Production
Produced in-house with James Wick Photography.
Business Growth & Consulting
Practical help with the parts of the business behind the marketing.
Government & Municipal Services
Compliance-first websites for boroughs, townships and authorities.