{ "version": "https://jsonfeed.org/version/1.1", "title": "Deep Sky", "description": "Writing on the web, accessibility, policy, technology and craft.", "home_page_url": "https://kosmicedge.com/deep-sky", "feed_url": "https://kosmicedge.com/deep-sky/feed.json", "language": "en", "items": [ { "id": "https://kosmicedge.com/deep-sky/nonprofit-online-presence-volunteers", "url": "https://kosmicedge.com/deep-sky/nonprofit-online-presence-volunteers", "title": "Running a Nonprofit's Online Presence With Volunteers (and Surviving the Next Handoff)", "summary": "Most small nonprofits don't lose their website to hackers. They lose it to a handoff: the volunteer who built it moves on, and the logins go with them. Here's how to run a nonprofit's website, email and social media with volunteers so it keeps working when the people change.", "content_html": "Most small nonprofits don't lose their website to hackers. They lose it to a handoff: the volunteer who built it moves on, and the logins go with them. Here's how to run a nonprofit's website, email and social media with volunteers so it keeps working when the people change.", "date_published": "2026-10-20T19:08:35-04:00", "date_modified": "2026-10-20T19:08:35-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "nonprofits", "volunteers", "website maintenance" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M5DBT705EAWR0RA670S82D3T/two-volunteers-at-a-folding-table-in-a-community-gym-help-a--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/choosing-a-web-agency", "url": "https://kosmicedge.com/deep-sky/choosing-a-web-agency", "title": "Choosing a Web Agency: 10 Questions to Ask Before You Sign (Including Ones That Might Rule Us Out)", "summary": "Most website quotes look alike until something goes wrong. These ten questions separate the agencies that will still be answering your calls in year three from the ones that won't, and two of them are questions where the honest answer might send you somewhere other than us.", "content_html": "Most website quotes look alike until something goes wrong. These ten questions separate the agencies that will still be answering your calls in year three from the ones that won't, and two of them are questions where the honest answer might send you somewhere other than us.", "date_published": "2026-10-20T15:13:58-04:00", "date_modified": "2026-10-20T15:13:58-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "web design", "hiring-an-agency", "website projects" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M5ADF1CJXD0YH25E5M4CXKZB/a-florist-in-an-apron-sits-at-her-shops-worktable-with-a-pen-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/short-form-video-workflow", "url": "https://kosmicedge.com/deep-sky/short-form-video-workflow", "title": "Three Videos a Week Without Burning Out: A Short-Form Video Workflow for Small Businesses", "summary": "Most small businesses that start posting short videos stop within a month, because they're making each one from scratch. Here's the workflow that makes three a week sustainable: a monthly plan, one filming session, a handful of repeatable formats, a clean handoff to an editor, and what to post where.", "content_html": "Most small businesses that start posting short videos stop within a month, because they're making each one from scratch. Here's the workflow that makes three a week sustainable: a monthly plan, one filming session, a handful of repeatable formats, a clean handoff to an editor, and what to post where.", "date_published": "2026-10-18T23:40:26-04:00", "date_modified": "2026-10-18T23:40:26-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "short-form-video", "social media", "video-marketing" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M58TDDWYCBK7HPCJW7WGTX9S/a-videographer-holds-a-phone-vertically-on-a-handheld-gimbal-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/website-cost-five-years", "url": "https://kosmicedge.com/deep-sky/website-cost-five-years", "title": "One-Time Build vs. Ongoing Care: What a Website Really Costs Over Five Years", "summary": "The build price is the number everyone compares, but it's only the first line of what a website costs. Here's an honest five-year comparison of doing the upkeep yourself, walking away, and paying for ongoing care, counting the hours spent on updates, backups and DNS, and why a modest care plan comes out ahead.", "content_html": "The build price is the number everyone compares, but it's only the first line of what a website costs. Here's an honest five-year comparison of doing the upkeep yourself, walking away, and paying for ongoing care, counting the hours spent on updates, backups and DNS, and why a modest care plan comes out ahead.", "date_published": "2026-10-18T20:01:09-04:00", "date_modified": "2026-10-19T11:54:57-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "website costs", "website maintenance", "WordPress" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M5ADX5RJ4TTCR6WSBDAG9S0W/line-chart-of-cumulative-website-costs-over-five-years-for-a-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/small-business-photo-shot-list", "url": "https://kosmicedge.com/deep-sky/small-business-photo-shot-list", "title": "The Small-Business Photo Shot List: 25 Photos Every Local Business Should Have", "summary": "Before customers call, visit or read a single review, they look at your photos. Here are the 25 shots every local business should have, where each one gets used on your website, Google and Yelp, how to take them well on a phone, and when it's worth hiring a photographer.", "content_html": "Before customers call, visit or read a single review, they look at your photos. Here are the 25 shots every local business should have, where each one gets used on your website, Google and Yelp, how to take them well on a phone, and when it's worth hiring a photographer.", "date_published": "2026-10-18T20:01:05-04:00", "date_modified": "2026-10-18T20:51:58-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "photography", "Google Business Profile", "local SEO" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M58P963REHG210YP3SBS5JPA/a-bakery-owner-in-an-apron-stands-across-a-small-town-main-s-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/plain-language-web-writing", "url": "https://kosmicedge.com/deep-sky/plain-language-web-writing", "title": "Writing Web Pages in Plain Language: Before-and-After Examples for Businesses and Boroughs", "summary": "Most visitors read only a fraction of the words on a web page, and more than a quarter of U.S. adults now struggle with complex written information. Plain language isn't dumbing down. It's writing for how people actually read. Here's how to do it, with before-and-after examples for businesses and boroughs.", "content_html": "Most visitors read only a fraction of the words on a web page, and more than a quarter of U.S. adults now struggle with complex written information. Plain language isn't dumbing down. It's writing for how people actually read. Here's how to do it, with before-and-after examples for businesses and boroughs.", "date_published": "2026-10-15T09:42:43-04:00", "date_modified": "2026-10-15T09:42:43-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "plain language", "web writing", "municipal websites" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4ZWKEW0ZFK6S6RVG4383NRC/illustration-of-a-tangled-knot-of-glowing-lines-passing-thro-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/review-website-design-draft", "url": "https://kosmicedge.com/deep-sky/review-website-design-draft", "title": "How to Review a Website Design Draft (Without Saying \"Make It Pop\")", "summary": "The first draft of a new website is where good feedback saves weeks and vague feedback costs them. Here's how to look at a design draft, what to check, how to describe what's bothering you, and the one habit that keeps a project moving.", "content_html": "The first draft of a new website is where good feedback saves weeks and vague feedback costs them. Here's how to look at a design draft, what to check, how to describe what's bothering you, and the one habit that keeps a project moving.", "date_published": "2026-10-15T08:11:27-04:00", "date_modified": "2026-10-15T08:11:27-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "web design", "website projects", "design feedback" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4ZQ76GJJM3S0JBYM771Y0W7/illustration-of-a-glowing-website-design-floating-in-a-starr-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/website-project-process", "url": "https://kosmicedge.com/deep-sky/website-project-process", "title": "What a Website Project Looks Like, From Kickoff to Launch", "summary": "Most website projects that go sideways do it for the same few reasons: unclear goals, late content and a launch nobody checked. Here's how a well-run project actually unfolds, step by step, what you'll be asked for along the way, and where the time really goes.", "content_html": "Most website projects that go sideways do it for the same few reasons: unclear goals, late content and a launch nobody checked. Here's how a well-run project actually unfolds, step by step, what you'll be asked for along the way, and where the time really goes.", "date_published": "2026-10-15T08:03:27-04:00", "date_modified": "2026-10-15T09:46:47-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "web design", "website projects", "WordPress" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4W95GP3D332RSDC8K3NAZPE/a-web-designer-and-a-business-owner-smile-as-they-sort-color-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/free-tech-for-nonprofits", "url": "https://kosmicedge.com/deep-sky/free-tech-for-nonprofits", "title": "Free and Discounted Tech for Nonprofits in 2026: What's Available, and the Catches", "summary": "Google, Microsoft, Canva and Slack all offer free or deeply discounted tools to nonprofits, and Google alone offers up to $10,000 a month in free search ads. But the rules changed in 2025, eligibility has gaps that catch real organizations, and free tools cause their own problems when nobody owns the accounts. Here's what's available and what to watch for.", "content_html": "Google, Microsoft, Canva and Slack all offer free or deeply discounted tools to nonprofits, and Google alone offers up to $10,000 a month in free search ads. But the rules changed in 2025, eligibility has gaps that catch real organizations, and free tools cause their own problems when nobody owns the accounts. Here's what's available and what to watch for.", "date_published": "2026-10-13T20:58:59-04:00", "date_modified": "2026-10-13T20:58:59-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "nonprofits", "Google for Nonprofits", "Microsoft 365" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4VYH1KSQX2E84TK0CCXCRTH/illustration-of-a-small-community-building-with-a-heart-abov-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/spf-dkim-dmarc-explained", "url": "https://kosmicedge.com/deep-sky/spf-dkim-dmarc-explained", "title": "SPF, DKIM and DMARC in Plain English: Why Your Business Email Lands in Spam", "summary": "Gmail, Yahoo and Microsoft now expect every business domain to prove its email is real. Without three small settings called SPF, DKIM and DMARC, your invoices, quotes and contact-form messages can land in spam, or bounce. Here's what each one does, in plain English, and how to set them up safely.", "content_html": "Gmail, Yahoo and Microsoft now expect every business domain to prove its email is real. Without three small settings called SPF, DKIM and DMARC, your invoices, quotes and contact-form messages can land in spam, or bounce. Here's what each one does, in plain English, and how to set them up safely.", "date_published": "2026-10-12T14:25:15-04:00", "date_modified": "2026-10-12T14:25:15-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "email deliverability", "DMARC", "website security" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4RMT055NN41GEA73PYZ4909/illustration-of-a-glowing-envelope-traveling-along-a-path-of-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/managed-wordpress-care", "url": "https://kosmicedge.com/deep-sky/managed-wordpress-care", "title": "What Managed WordPress Care Actually Covers (and Why Sites Break Without It)", "summary": "A website isn't finished when it launches. In 2025 alone, researchers logged more than 11,000 new security holes in WordPress add-ons, and nearly half of WordPress sites were running on software that no longer gets security fixes. Here's what a care plan should actually do, what it usually doesn't, and the questions to ask before you pay for one.", "content_html": "A website isn't finished when it launches. In 2025 alone, researchers logged more than 11,000 new security holes in WordPress add-ons, and nearly half of WordPress sites were running on software that no longer gets security fixes. Here's what a care plan should actually do, what it usually doesn't, and the questions to ask before you pay for one.", "date_published": "2026-10-12T13:56:41-04:00", "date_modified": "2026-10-12T14:25:53-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "WordPress", "website maintenance", "website security" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4R6MRKVAFC6CX5N1ASFZFES/illustration-of-a-glowing-website-shaped-like-a-small-buildi-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/yelp-chatgpt-local-businesses", "url": "https://kosmicedge.com/deep-sky/yelp-chatgpt-local-businesses", "title": "Yelp Is Now Inside ChatGPT: What It Means for Local Businesses", "summary": "ChatGPT now shows Yelp reviews, ratings and photos in its local answers, and diners can book a table or join a waitlist without leaving the chat. Here's what Yelp and OpenAI actually announced, what's still unclear, and what local businesses should do about it.", "content_html": "ChatGPT now shows Yelp reviews, ratings and photos in its local answers, and diners can book a table or join a waitlist without leaving the chat. Here's what Yelp and OpenAI actually announced, what's still unclear, and what local businesses should do about it.", "date_published": "2026-10-11T16:15:33-04:00", "date_modified": "2026-10-11T16:24:09-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "ChatGPT", "Yelp", "AI search", "online reviews", "restaurants" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4P1GWDM13J98MKXK4TATSME/illustration-of-a-lit-neighborhood-restaurant-at-night-with--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/show-up-in-ai-answers", "url": "https://kosmicedge.com/deep-sky/show-up-in-ai-answers", "title": "How to Show Up in AI Answers: A 2026 Guide for Local Businesses", "summary": "Nearly half of consumers now ask AI tools for local recommendations, and those tools name only a handful of businesses. Here's where ChatGPT, Google and Perplexity get their answers, the settings that can quietly lock you out, and what actually helps.", "content_html": "Nearly half of consumers now ask AI tools for local recommendations, and those tools name only a handful of businesses. Here's where ChatGPT, Google and Perplexity get their answers, the settings that can quietly lock you out, and what actually helps.", "date_published": "2026-10-11T16:15:32-04:00", "date_modified": "2026-10-11T16:15:32-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "AI search", "local SEO", "Google Business Profile", "ChatGPT", "Cloudflare" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4P174RN1J8HWBCJ2E6YNE6F/illustration-of-a-small-town-main-street-at-night-with-thin--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/sociological-imagination-digital-world", "url": "https://kosmicedge.com/deep-sky/sociological-imagination-digital-world", "title": "The Sociological Imagination in a Digital World: Why Trends Happen and What Businesses Can Learn", "summary": "Every trend, purchase and post is a personal choice shaped by forces much bigger than the person making it. That's the sociological imagination, and in a world run by algorithms and AI, it may be the most useful tool a business owner has.", "content_html": "Every trend, purchase and post is a personal choice shaped by forces much bigger than the person making it. That's the sociological imagination, and in a world run by algorithms and AI, it may be the most useful tool a business owner has.", "date_published": "2026-10-11T12:04:37-04:00", "date_modified": "2026-10-11T13:11:33-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "social media", "AI search", "brand strategy" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NV6V9YN2SN8524DH1E5EC6/illustration-of-a-person-standing-on-a-hill-at-night-linked--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/who-gets-seen-online", "url": "https://kosmicedge.com/deep-sky/who-gets-seen-online", "title": "Who Gets Seen Online? Algorithms, Paid Reach and How Local Businesses Still Win", "summary": "Attention online is scarce, and the biggest players have the most ways to capture it. But search has one ranking factor money can't buy. Here's how visibility works in 2026, from zero-click search to AI summaries, and where local businesses still win.", "content_html": "Attention online is scarce, and the biggest players have the most ways to capture it. But search has one ranking factor money can't buy. Here's how visibility works in 2026, from zero-click search to AI summaries, and where local businesses still win.", "date_published": "2026-10-11T11:54:41-04:00", "date_modified": "2026-10-11T13:15:30-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "local SEO", "AI search", "Google Business Profile" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NTPG8EGF0ZJC11TG2XJKZH/illustration-of-a-few-huge-blazing-stars-dominating-a-night--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/website-design-for-older-adults", "url": "https://kosmicedge.com/deep-sky/website-design-for-older-adults", "title": "Designing Websites for Older Adults: They're Online, So Build for Them", "summary": "Older adults are online in large numbers, often on phones, and they're a prime target for online scams. Most websites still aren't designed for them. Here's what the data shows and how to build sites that work for older visitors and everyone else.", "content_html": "Older adults are online in large numbers, often on phones, and they're a prime target for online scams. Most websites still aren't designed for them. Here's what the data shows and how to build sites that work for older visitors and everyone else.", "date_published": "2026-10-11T11:51:42-04:00", "date_modified": "2026-10-11T13:15:30-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "older adults", "web design", "WCAG", "online scams" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NTG11XKZ2M5F2DDBCDRW6W/illustration-of-an-older-persons-hands-holding-a-glowing-sma-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/online-reviews-local-business", "url": "https://kosmicedge.com/deep-sky/online-reviews-local-business", "title": "Why a 4.7 Beats a 5.0: The Sociology of Online Reviews for Local Businesses", "summary": "Star ratings work like any other social symbol: their meaning is negotiated, and a perfect score can read as too good to be true. Here's what customers trust in 2026, what's now illegal, and how local businesses can build reviews the right way.", "content_html": "Star ratings work like any other social symbol: their meaning is negotiated, and a perfect score can read as too good to be true. Here's what customers trust in 2026, what's now illegal, and how local businesses can build reviews the right way.", "date_published": "2026-10-11T11:43:45-04:00", "date_modified": "2026-10-11T14:02:06-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "online reviews", "local SEO", "FTC" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NT1448WFK40G56G5CT7R0E/illustration-of-five-bright-stars-in-a-row-above-a-small-tow-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/digital-divide-2026", "url": "https://kosmicedge.com/deep-sky/digital-divide-2026", "title": "The Digital Divide in 2026: Who's Still Left Out, and Why Local Websites Must Work for Them", "summary": "Nearly everyone is online in 2026, but not on equal terms. The gap now runs along income and devices, the federal internet discount is gone, and more public services are online-only. Here's what that means for Pennsylvania communities and the websites that serve them.", "content_html": "Nearly everyone is online in 2026, but not on equal terms. The gap now runs along income and devices, the federal internet discount is gone, and more public services are online-only. Here's what that means for Pennsylvania communities and the websites that serve them.", "date_published": "2026-10-11T11:40:15-04:00", "date_modified": "2026-10-11T13:15:32-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "digital divide", "broadband", "municipal websites" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NS562Y816N1R51K6K1ZJQR/illustration-of-a-valley-town-at-night-on-the-left-glowing-h-1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/who-regulates-your-website", "url": "https://kosmicedge.com/deep-sky/who-regulates-your-website", "title": "Who Regulates Your Website? A 2026 Guide for Pennsylvania and New Jersey", "summary": "No single agency runs the internet. For a business or borough website in 2026, the rules come from the FTC, the Justice Department, a growing list of states and the courts. Here's who covers what, and what it means in Pennsylvania and New Jersey.", "content_html": "No single agency runs the internet. For a business or borough website in 2026, the rules come from the FTC, the Justice Department, a growing list of states and the courts. Here's who covers what, and what it means in Pennsylvania and New Jersey.", "date_published": "2026-10-11T11:23:54-04:00", "date_modified": "2026-10-11T13:13:23-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "website compliance", "data privacy", "FTC", "net neutrality" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NR2668VDWBB50NBQ4BMWYX/illustration-of-a-glowing-browser-window-at-the-center-of-a--1200.jpg" }, { "id": "https://kosmicedge.com/deep-sky/website-accessibility-ada-2026", "url": "https://kosmicedge.com/deep-sky/website-accessibility-ada-2026", "title": "Website Accessibility and the ADA in 2026: Who Has to Comply, and by When", "summary": "Nearly every popular website still fails basic accessibility checks, lawsuits are rising again, and local governments now have firm deadlines. Here is what the ADA expects of your website in 2026, and why the problem was never the visitor.", "content_html": "Nearly every popular website still fails basic accessibility checks, lawsuits are rising again, and local governments now have firm deadlines. Here is what the ADA expects of your website in 2026, and why the problem was never the visitor.", "date_published": "2026-10-11T10:15:34-04:00", "date_modified": "2026-10-11T13:12:31-04:00", "authors": [ { "name": "Nathaniel Kober" } ], "tags": [ "sociology", "ADA compliance", "WCAG", "ADA Title II", "municipal websites", "healthcare websites" ], "image": "https://constellation-media.nyc3.cdn.digitaloceanspaces.com/sites/ke-marketing/deep-sky/01M4NMKGS1Y2F9J9HYG6V9F1A0/illustration-of-a-doorway-shaped-like-a-web-browser-window-a-1200.jpg" } ] }